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The ergodic world of business data analysis



            Charley Rose interviewed the CEO of Microstrategies,
            an 11 billion dollar company. He is 34 years old and
            owns 52 percent of the firms stock.

            He presently "mines" business data stored in "warehouses"
            that allows higher profits based on predicted future data
            patterns.

            Ergodic he sees the world, based on the force of habit.
            Non-ergodic the world is -- sporadically -- and his
            systems respond rapidly to failure of its predictions to
            accurately foretell the future.

            Rapid response to failure, can allow statistical predictive
            tools to imporve profits in business.

            Macroeconomics can similarly apply past pattern analysis
            up to the point of failure. It must then try to rework its
            predictions. It may take a while for this to happen after
            a great earthquake.  But, other changes may take place
            overnight -- as systems adapt to new conditions.

            The CEO above sees the next big thing as "information
            that finds you -- an improvement over your going after
            it."

            He calls it the "wireless" successor to the WW WEB.
            You will be wired for a computer agent to reach you and
            tell you all you need to know, based on "what's happening",
            baby.

                    John Gelles




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