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Re: Financing of media. "Doug Henwood" at Jul 29, 94 12:22:07 pm
- Subject: Re: Financing of media. "Doug Henwood" at Jul 29, 94 12:22:07 pm
- From: Herbert Gintis <gintis@xxxxxxxxxxxxxxx>
- Date: Fri, 29 Jul 1994 16:54:11 -0400 (EDT)
>On Thu, 28 Jul 1994, Herbert Gintis wrote:
>
>>
>> >A copywriter for MacNeil/Lehrer once told me that he felt like AT&T was
>> >looking over his shoulder as he wrote. And that's noncommercial TV.
>>
>> This is is not an alterative for real evidence, of course.
>>
>You mean talking to someone who does something isn't real evidence? If
>you can't plug it into a vector autoregression, is it worthless?
>
>Doug Henwood
I'm sorry. It is real evidence. It is not a great deal of
evidence, however. Reliable evidence does indeed require controlled
studies, whether econometric or not. I am not really happy with
interview data (even personally received), since individuals'
interpretations and recollections are imprecise and may be filtered
through theories that are not correct.
I try not to believe theories unless I have good evidence for
them. I find I make quite enough mistakes that way. ;-)
Herb gintis@xxxxxxxxxxxxxxx
- Thread context:
- Re: Advertis(z)ing "Rajiv Sethi" at Jul 30, 94 11:52:52 am,
Herbert Gintis Sun 31 Jul 1994, 13:21 GMT
- Re: Advertizing 30 Jul 1994 11:52:52 -0600 from <SETHI@polyglot.uvm.edu>,
Jim Devine Sat 30 Jul 1994, 21:22 GMT
- Advertizing,
Rajiv Sethi Sat 30 Jul 1994, 18:51 GMT
- Re: Financing media/effectiveness of advertising 29 Jul 1994 14:52:38 -0600 from <gintis@econs.umass.edu>,
Jim Devine Sat 30 Jul 1994, 00:19 GMT
- Re: Financing of media. "Doug Henwood" at Jul 29, 94 12:22:07 pm,
Herbert Gintis Fri 29 Jul 1994, 20:54 GMT
- Re: Financing media/effectiveness of advertising "6155GUASTELL@vmsa.csd.mu.edu" at Jul 29, 94 03:28:30 am,
Herbert Gintis Fri 29 Jul 1994, 20:49 GMT
- Re: Financing media/effectiveness of advertising 29 Jul 1994 03:28:30 -0600 from <6155GUASTELL@vmsa.csd.mu.edu>,
Jim Devine Fri 29 Jul 1994, 16:54 GMT
- Financing media/effectiveness of advertising,
6155GUASTELL Fri 29 Jul 1994, 09:27 GMT
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