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Re: Financing media/effectiveness of advertising




On Fri, 29 Jul 1994 6155GUASTELL@xxxxxxxxxxxxxxx wrote:

>
> There is some truth to saying that all those capitalists do flush
> considerable money down the toilet on lousy ads and Red Queen games.
>
The classic capialist's statement on this matter is from John Wannamaker,
who said that half his advertising budget is wasted, only he didn't know
which half.

Doug

Doug Henwood [dhenwood@xxxxxxxxx]
Left Business Observer
212-874-4020 (voice)
212-874-3137 (fax)



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