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Re: Financing media/effectiveness of advertising
- Subject: Re: Financing media/effectiveness of advertising
- From: Doug Henwood <dhenwood@xxxxxxxxx>
- Date: Fri, 29 Jul 1994 14:41:27 -0400 (EDT)
On Fri, 29 Jul 1994 6155GUASTELL@xxxxxxxxxxxxxxx wrote:
>
> There is some truth to saying that all those capitalists do flush
> considerable money down the toilet on lousy ads and Red Queen games.
>
The classic capialist's statement on this matter is from John Wannamaker,
who said that half his advertising budget is wasted, only he didn't know
which half.
Doug
Doug Henwood [dhenwood@xxxxxxxxx]
Left Business Observer
212-874-4020 (voice)
212-874-3137 (fax)
- Thread context:
- Re: Financing of media. "Doug Henwood" at Jul 29, 94 12:22:07 pm,
Herbert Gintis Fri 29 Jul 1994, 20:54 GMT
- Re: Financing media/effectiveness of advertising "6155GUASTELL@vmsa.csd.mu.edu" at Jul 29, 94 03:28:30 am,
Herbert Gintis Fri 29 Jul 1994, 20:49 GMT
- Re: Financing media/effectiveness of advertising 29 Jul 1994 03:28:30 -0600 from <6155GUASTELL@vmsa.csd.mu.edu>,
Jim Devine Fri 29 Jul 1994, 16:54 GMT
- Financing media/effectiveness of advertising,
6155GUASTELL Fri 29 Jul 1994, 09:27 GMT
- Re: Financing of media. "Doug Henwood" at Jul 28, 94 09:09:38 am,
Herbert Gintis Fri 29 Jul 1994, 03:19 GMT
- Re: Financing of media. <kl811af@sunmail.lrz-muenchen.de>,
Alan G. Isaac Thu 28 Jul 1994, 16:00 GMT
- Some ideas for new lists,
RICHARD P.F. HOLT Thu 28 Jul 1994, 14:25 GMT
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