Re: Financing of media.

[Doug Henwood <dhenwood@xxxxxxxxx>]

If advertising doesn't increase sales, then all those rational
capitalists are wasting about 2.5% of GDP (in the US, much less
elsewhere). Are all those clever capitalists misinformed?

By the way, in the US national income accounts, the "value" of commercial
radio and TV is essentially their advertising revenue. The point of all
the programming is, in the industry phrase, to deliver eyeballs to
advertisers. People who buy commercial time want a pleasant environment
surrounding their ads, one that puts people in a buying mood.

A copywriter for MacNeil/Lehrer once told me that he felt like AT&T was
looking over his shoulder as he wrote. And that's noncommercial TV.

Doug

Doug Henwood [dhenwood@xxxxxxxxx]
Left Business Observer
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