Re: [Pen-l] Online documentary about overfishing

["dsquared@xxxxxxxxxxxxxxxx" <dsquared@xxxxxxxxxxxxxxxx>]

this documentary has totally caught fire over here - it's not just the Pret a Manger guy.  Both the free London evening papers are falling over each other to run a campaign to get endangered fish out of London restaurants.  I suspect it's going to be a big hit.




-----Original Message-----
From: "Louis Proyect" [lnp3@xxxxxxxxx]
Date: 06/09/2009 02:08 PM
To: "PEN-L list" <PEN-L@xxxxxxxxxxxxxxxxxx>
Subject: Re: [Pen-l] Online documentary about overfishing

Hey,

Babelgum has exclusive rights to whistle-blowing documentary "End of the 
Line". The film has already caused an uproar with many celebrities like 
Charlize Theron, Sting, Robert DeNiro, and Sienna Miller taking a stand 
on the issue of overfishing, by boycotting Nobu. Celebrities Boycott Nobu

After viewing "End of the Line" the founder of successful UK chain Pre a 
Manger has immediately stopped offering tuna salads and sandwiches. Pret 
A Manger Takes Stand on Over Fishing

The film is now playing in select theaters on World Ocean Day and in a 
landmark deal will also be exclusively available online at Babelgum. You 
can check out the eye-opening documentary at the following link: 
http://www.babelgum.com/endoftheline .

Please feel free to contact me with any questions you may have. Thanks!

Best,
Vinti Bhatnagar
cornerstone
Public Relations Department
71 West 23rd Street, Floor 13
New York, NY 10010
o: 212.652.9278
c: 941.223.2519
f: 212.741.4747

BABELGUM PARTNERS WITH PRODUCERS OF THE END OF THE LINE TO PRESENT 
WORLDWIDE MOBILE & WEB EXCLUSIVE SERIES BASED ON FEATURE DOCUMENTARY

Simultaneous Mobile, Online and Theatrical Release of First Major Film 
on Impact of Over Fishing Oceans Scheduled for June 8, 2009 to coincide 
with World Oceans Day

New York / London (June 8th, 2009) - Independent web TV service Babelgum 
and The Fish Film Company have today announced a landmark deal for the 
worldwide mobile and online release of Rupert Murray's The End of The 
Line - The Series , timed to coincide with the traditional release of 
the feature documentary. George Duffield and Christopher Hird on behalf 
of The Fish Film Company, and Karol Martesko-Fenster, General Manager & 
Publisher - Film Division on behalf of Babelgum, negotiated the deal.

Based on the book by Charles Clover , narrated by Ted Danson and 
directed by Rupert Murray , The End of the Line is the first major 
feature documentary about the devastating impact over fishing has had 
and is having on our oceans. The film, which had its world premiere at 
the 2009 Sundance Film Festival in the World Cinema Documentary 
competition, provides a dramatic expose of those in power who are taking 
advantage of the seas with catastrophic consequences on the world's fish 
supplies.

Endorsed by and with major marketing support from the World Wildlife 
Foundation (WWF) , Oceana , the Marine Conservation Society , 
Greenpeace, and the Natural Resources Defense Council (NRDC) , the film 
has been described by The Economist as 'The inconvenient truth about the 
impact of over-fishing on the oceans.'

The exclusive Babelgum presentation of The End of the Line , along with 
National Geographic - OceanNow and The Waitt Family Foundation , is an 
original six-part documentary film series in which director Rupert
Murray takes the viewers behind the scenes and deeper into the issues 
being raised by this year's biggest environmental doc.

In a statement from director Rupert Murray and producer George Duffield 
the filmmakers said: "We always wanted to incorporate mobile and 
Internet platforms into our release strategy. We worked closely with 
Babelgum to find the most appropriate and novel approach to create these 
six custom episodes. We are delighted with the partnership and the fact 
that Babelgum is already an established destination for high quality 
environmental programming and major independent film releases."

Babelgum has acquired the online and mobile five month worldwide 
exclusive rights - two year overall rights - and will be showing Episode 
#1 on June 8th to be day and date with dozens of preview screenings of 
the film scheduled in the US and the UK , in conjunction with World 
Oceans Day. The remaining five episodes will be released one every week 
thereafter.

Babelgum's Karol Martesko-Fenster, stated, "We are thrilled to be 
working with Rupert Murray, and to partner with The Fish Film Company, 
to present this exclusive mobisodic and webisodic series. And we are 
very proud


to see Babelgum leading a new trend where mobile and Internet delivery 
is becoming an integral part of the overall distribution process for 
major film releases."

The End of The Line - The Series
6/08/09 - Episode #1 - The End of The Line: The Biggest Problem Most 
People Have Never Heard Of
6/15/09 - Episode #2 - The End of The Line: The European Union, World 
Expert In Overfishing
6/22/09 - Episode #3 - The End of The Line: Ocean Heroes and Villains
6/29/09 - Episode #4 - The End of The Line: Marine Protected Areas, 
Where Are They Now?
7/06/09 - Episode #5 - The End of The Line: The Power Of A Consumer 
Revolution
7/13/09 - Episode #6 - The End of The Line: The Future Of Fish

About Rupert Murray
Rupert Murray directed and edited Unknown White Male (2005), which was 
nominated for awards at the Directors Guild of America Awards, the 
Grierson Awards and the British Independent Film Awards. The film tells 
the story of a man's struggle in coming to terms with amnesia. It 
premiered at the Sundance Film Festival and aired on Channel 4 and Court 
TV. Murray has recently directed a feature length documentary Olly and 
Suzi: Two of a Mind, a film about two artists who paint dangerous 
predators in the wild.

About The Fish Film Company or The End of The Line
More information can be found at www.endoftheline.com

About Babelgum
An integrated mobile and Internet content platform, Babelgum combines 
the full-screen video quality of traditional television with the 
interactive capabilities of the Internet, and offers innovative 
professionally produced programming on-demand to a global audience. 
Babelgum recently launched an original mobile application in the United
States, UK and Italy, that brings regionally tailored programming to 
smart phones - at present iPhone 3G, iPod Touch, Nokia (N96, N95 and 
6210) - via 3G and WiFi.

Babelgum's editorial focus is on music, comedy, film, urban culture, 
nature and the environment. The company has set up two online contests 
to nurture independent film and music talent: the Babelgum Online Film 
Festival, chaired by Spike Lee (now in its second year) and the Babelgum 
Music Video Awards, judged by acclaimed director Michel Gondry. Babelgum 
also launched a Digital Studio initiative producing new, exclusive and 
original content. Two productions have already been completed: 
Downstream , focusing on the controversy over the development of the oil 
sands of Alberta, Canada, and Extinction Sucks , a wildlife series on 
the subject of conservation and protection, with the active involvement 
of WWF.

Babelgum's content partners include, amongst others, EMI, Sony BMG, the
Associated Press, PBS, BBC, VBS, Lonely Planet, National Geographic, 
Shine Limited, Cinetic Rights Management, Content Republic, IndieFlix, 
Gong Anime, The Workbook Project, Cinelan, IMG and Off the Fence, as 
well as the Seattle, Encounters, Rushes, From Here To Awesome and 
Renderyard Film festivals. Babelgum is an independent and privately held 
company with offices in the United States, UK, Ireland, France and Italy.

www.babelgum.com

For further information contact:
Andrea Giannotti, Babelgum Media Relations Director
Cell: UK +44 7825 892 640
andrea.giannotti@xxxxxxxxxxxx
Vinti Bhatnagar Cornerstone/PR Department
Tel: +1 212 652 9278
vinti@xxxxxxxxxxxxxxxxxxxxxxxx

George Duffield, The Fish Film Company
Cell: UK +44 7768 815702
duffield@xxxxxxxxxxxxxxxxxx

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