[Pen-l] crooning search

[Jim Devine <jdevine03@xxxxxxxxx>]

from SLATE:
>The NY [TIMES] notes that as Microsoft planned its latest attempt to take on Google in the Internet search business, it knew it had to come up with a good name to rival a company whose name has entered the popular lexicon as a verb. Yesterday it unveiled its result: Bing. "Microsoft's marketing gurus hope that Bing will evoke neither a type of cherry nor a strip club on The Sopranos," notes the paper. Instead, they want people to associate it with "the sound of found." Techies were quick to point out it's also an acronym: "But It's Not Google."<

-- 
Jim Devine / "Segui il tuo corso, e lascia dir le genti." (Go your own
way and let people talk.) -- Karl, paraphrasing Dante.
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