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Re: [Pen-l] Shemano on consumer behavior



Nobody asked me, but the introduction of new thinking about consumption from economists
into policy is still in its infancy. Best counter-example is the new book by Thaler and Sunstein,
"Nudge." The influence of new behavioral (micro)economics on Obama policy is grossly overhyped,
but there is a little something there. I haven't read Nudge yet but my impression is that what's
involved are very low-key interventions in behavior to get desirable outcomes, such as the
overhyped default opt-in for employer paid pensions. (Somebody, not necessarily Obama,
will be proposing a default enrollment in a high deductible health plan as a -- bogus -- way to reduce
health care spending.)


As I think I mentioned before, the NBE takes the standard rationalist utility f( )s as the frame of
reference, behavioral departures from which are "anomalies." But the good old U( ) is still the
standard for optimal outcomes in benevolent planner models, which are the prelude to neo-classical
types claiming that the market simulates the benevolent planner. Even if it doesn't, the NBEs seem
to me to be working from the same problematic social efficiency blueprint.







But let me ask Jim Devine if he;'ll defend mainstream economics by arguing that at the level of top economists, they no longer believe that consumption is independent behavior and the fact that the leading textbooks still stress that it is is not a reflection on what economists secretly believe and secretly counsel the politicians.


Gene Coyle


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