Secret Costa Rican government memo pushing CAFTA

[Louis Proyect <lnp3@xxxxxxxxx>]

Beyond what can be done in the communities and in private enterprise,
there is such little time left that we should have no shame in
saturating the media with publicity. And precisely because of this short
time, it is imperious to direct the campaign in two directions:

1) Shatter the idea that this is a struggle of the rich against the
poor. That requires that we choose very well the faces of the massive
communications of the YES, using almost exclusively, workers and small
entrepreneurs. Likewise, we have to greatly increase the presence of the
government in the media.

2) Stimulate fear. We can use four kinds of fear:

i. Fear of loss of jobs. Here it would seem very recommendable to use
intensively testimonials of very simple people in precarious situations
that might loose their job, or have already lost it because of the non
approval of CAFTA. This is also vital to reinforce the idea that this is
not a struggle of the rich against the poor. In the same way, it is
possible that in some specific regions it would have a great impact to
show specific cases of companies that have postponed investments, that
have cut shifts or that are considering leaving the country due to the
non approval of CAFTA.


full: http://www.wola.org/media/memo%20casa%20sanchez_english.pdf