Re: Re: capitalist competition

[Jim Devine <jdevine@xxxxxxxxxxxxxxx>]

At 12:41 PM 7/25/00 -0700, you wrote:
> I don't think that Microsoft competes on the basis of marketing.  I don't
> think anyone was Microsoft product because they believe that Windows is the
> best possible product.  Rather has to do with market dominance.

what I was thinking of was the "Start Me Up!" marketing campaign for
Windows 95, which hooked a lot of people (people showing up at the store
before it opened on the day that the operating system debuted, etc.), so
that Win 95 became the "industry standard" (even though many argued that
OS/2 was superior). This campaign meant that Win 95 had the "everyone else
uses it" advantage (network economies), which in turn allowed MS to
transfer its dominance with Win 3.1 over to an even greater dominance for
Win 95.

Jim Devine jdevine@xxxxxxx &  http://bellarmine.lmu.edu/~jdevine