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new frontiers in entrepreneurship



from SLATE on-line magazine, 7/18/00:
ABC [the American Broadcasting Company] is planning to advertise its fall
schedule in some new places. In some major markets, stars of new shows
will call you up and leave messages on your answering machine. (If you're
home and pick up, the network's fancy
technology will be able to tell and make the line go dead.) And in some
major bathrooms, the voice of Norm Macdonald will plug his new show when a
man approaches a urinal.

there are already advertising stickers on apples (for "AskJeeves" search engine). Pretty soon, kids will be paid to advertise Smirnoff Vodka in their tatoos...

Jim Devine jdevine@xxxxxxx &  http://bellarmine.lmu.edu/~jdevine




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