New Frontiers of the New Economy

[Michael Perelman <michael@xxxxxxxxxxxxxxxxx>]

AMAZON:  "THE COCA-COLA OF THE WEB"?
Saying he's "very excited" about the idea of becoming "the Coca-Cola of
the
Web," Amazon CEO Jeff Bezos announced he's thinking about spinning off
his
company's fixed assets in order to focus his attention on managing the
Amazon brand. The analogy refers to Coke's relationship with its
bottlers,
which manage the company's physical assets such as distribution centers.

Bezos, who made the comment at a Goldman Sachs conference on e-tailing,
said
that "there are often structural ways of releasing value for
shareholders,
and added: "Today, a huge competitive advantage for us is that we can do

distribution centers purpose-built for e-commerce better than anybody
else."
(Financial Times 4 Apr 2000)
http://www.ft.com/


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Michael Perelman
Economics Department
California State University
michael@xxxxxxxxxxxxxxxxx
Chico, CA 95929
530-898-5321
fax 530-898-5901