Surviving the Bottom Line (PBS program)

[Sid Shniad <shniad@xxxxxx>]

Dates: Friday, January 16th and 23rd, 1998 (check local listings)
Subject: Surviving the Bottom Line with Hedrick Smith
Place: Your Local PBS Affiliate

If the economy is going great guns, why do so many of us feel jumpy about
our jobs, our future and our communities? Who calls the shots in our
economic system? And what can ordinary citizens do if the economy
doesn't work for them?

On Friday, January 16, PBS will begin broadcasting a four-hour miniseries
that addresses those questions. Produced by Pulitzer Prize-winning
reporter Hedrick Smith, "Surviving the Bottom Line" explores the real-
world impact of the winner-take-all strategies driven by Wall Street
money managers and corporate deal makers.

"Surviving the Bottom Line" also shows how innovative initiatives by
unions, communities and school systems can help America share its
economic gains more broadly. The concluding segment of the series
describes the success of pioneering workers' investment funds in saving and
creating tens of thousands of jobs in Canada and the U.S.

In telling the story of those funds, the PBS documentary interviews Leo
Gerard, Secretary-Treasurer of the United Steelworkers of America.
Gerard chairs the Heartland Labor Capital Project, a bi-national initiative
promoting strategies that enable workers and communities to invest in
themselves. The Project is based in Pittsburgh and administered by the
Steel Valley Authority, a nonprofit intermunicipal development agency that
has been a national model for industrial retention programs.

We urge you to watch - and spread the word about -- "Surviving the
Bottom Line." The series is featured on the PBS website
(www.pbs.org/bottomline/). PBS has scheduled the program to air at 9-11
PM, Friday January 16 and Friday 23. However, many local PBS affiliates
are running the series at different times. For more information -- on the
miniseries, on air times in your community and on the Heartland Project -
contact:

Heartland Labor Capital Project (412) 460-0488 admin@xxxxxxxxxxx

Ed Schwartz, Institute for the Study of Civic Values
1218 Chestnut St., Rm. 702
Philadelphia, Pa. 19107
215-238-1434
edcivic@xxxxxxxxxxxxxx

The ISCV home page can be reached at
http://libertynet.org/~edcivic/iscvhome.html

Also check out "Neighborhoods Online" at
http://libertynet.org/community/phila/natl.html