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Re: Nike again



Your book's title appears familiar "The End of Economics".  Have you seen
"The End of Economics? Ethics and Disorder of Progress" by Cristovan
Buareque?  It might be useful.

Anthony D'Costa
U of Washington

On Fri, 4 Mar 1994, Michael Perelman wrote:

> Yes, Nike is a marketing company.  Keep in mind that as companies rely more and
> more on fixed capital to replace labor, they, in effect, increase their
> ratio of marketing to production.  For example, automobile manufacturers become
> mere assemblers and marketers.  More and more of the value added is in
> oursourced parts.
>
> With respect to John Maurice Clark, much of his concern about overhead costs
> was implicit in his fathers work.  Although J.B. and many of the leading
> lights of economics wrote text books on perfect competition, they recommended
> policies based on the idea that large fixed capital costs made competition
> destructive.
>
> I have a piece in the Summer issue of the Journal of Economic Perspectives
> (in Joe Persky's column) on this subject.  It is also in a new book that I am
> completing called The End of Economics.
> ----
> Michael Perelman
> --
> Michael Perelman
> Economics Department
> California State University
> Chico, CA 95929
>
> Tel. 916-898-5321
>      916-898-6141 messages
> E-Mail michael@xxxxxxxxxxxxxxxxx
>


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