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[Marxism] Robert Hughes on Damien Hirst



The Guardian, Saturday September 13 2008
by Robert Hughes

Day of the dead

Amid the controversy surrounding the Sotheby's auction, Robert Hughes
explains why he has taken a stand against Damien Hirst's
'simple-minded' works, and an art world where prices bear no relation to talent

By now, with the enormous hype that has been spun around it, there
probably isn't an earthworm between John O'Groats and Land's End that
hasn't heard about the auction of Damien Hirst's work at Sotheby's on
Monday and Tuesday - the special character of the event being that
the artist is offering the work directly for sale, not through a
dealer. This, of course, is persiflage. Christie's and Sotheby's are
now scarcely distinguishable from private dealers anyway: they in
effect manage and represent living artists, and the Hirst auction is
merely another step in cutting gallery dealers out of the loop.

If there is anything special about this event, it lies in the extreme
disproportion between Hirst's expected prices and his actual talent.
Hirst is basically a pirate, and his skill is shown by the way in
which he has managed to bluff so many art-related people, from museum
personnel such as Tate's Nicholas Serota to billionaires in the New
York real-estate trade, into giving credence to his originality and
the importance of his "ideas". This skill at manipulation is his real
success as an artist. He has manoeuvred himself into the sweet spot
where wannabe collectors, no matter how dumb (indeed, the dumber the
better), feel somehow ignorable without a Hirst or two.

Actually, the presence of a Hirst in a collection is a sure sign of
dullness of taste. What serious person could want those collages of
dead butterflies, which are nothing more than replays of Victorian
decor? What is there to those empty spin paintings, enlarged versions
of the pseudo-art made in funfairs? Who can look for long at his
silly sub-Bridget Riley spot paintings, or at the pointless
imitations of drug bottles on pharmacy shelves? No wonder so many
business big-shots go for Hirst: his work is both simple-minded and
sensationalist, just the ticket for newbie collectors who are, to put
it mildly, connoisseurship-challenged and resonance-free. Where you
see Hirsts you will also see Jeff Koons's balloons, Jean-Michel
Basquiat's stoned scribbles, Richard Prince's feeble jokes and
pin-ups of nurses and, inevitably, scads of really bad, really late
Warhols. Such works of art are bound to hang out together, a uniform
message from our fin-de-siècle decadence.

Hirst's fatuous religious references don't hurt either. "Beautiful
Inside My Head Forever", the sale is titled. One might as well be in
Forest Lawn, contemplating a loved one - which, in effect, Hirst's
embalmed dumb friends are, bisected though they may be. Consider the
Golden Calf in this auction, pickled, with a gold disc on its head
and its hoofs made of real gold. For these bozos, gold is religion,
Volpone-style. "Good morning to the day; and next, my gold! Open the
shrine, that I may see my saint!"

His far-famed shark with its pretentious title, The Physical
Impossibility of Death in the Mind of Someone Living, is "nature" for
those who have no conception of nature, in whose life nature plays no
real part except as a shallow emblem, a still from Jaws. It might
have had a little more point if Hirst had caught it himself. But of
course he didn't and couldn't; the job was done by a pro fisherman in
Australia, and paid for by Charles Saatchi, that untiring patron of
the briefly new.

The publicity over the shark created the illusion that danger had
somehow been confronted by Hirst, and come swimming into the gallery,
gnashing its incisors. Having caught a few large sharks myself off
Sydney, Montauk and elsewhere, and seen quite a few more over a
lifetime of recreational fishing, I am underwhelmed by the blither
and rubbish churned out by critics, publicists and other art-world
denizens about Hirst's fish and the existential risks it allegedly symbolises.

One might as well get excited about seeing a dead halibut on a slab
in Harrods food hall. Living sharks are among the most beautiful
creatures in the world, but the idea that the American hedge fund
broker Steve Cohen, out of a hypnotised form of culture-snobbery,
would pay an alleged $12m for a third of a tonne of shark, far gone
in decay, is so risible that it beggars the imagination. As for the
implied danger, it is worth remembering that the number of people
recorded as killed by sharks worldwide in 2007 was exactly one. By
comparison, a housefly is a ravening murderous beast. Maybe Hirst
should pickle one, and throw in a magnifying glass or two.

Of course, $12m would be nothing to Cohen, but the thought of paying
that price for a rotten fish is an outright obscenity. And there are
plenty more where it came from. For future customers, Hirst has a
number of smaller sharks waiting in large refrigerators, and one of
them is currently on show in its tank of formalin in New York's
Metropolitan Museum of Art. Inert, wretched and wrinkled, and already
leaking the telltale juices of its decay, it is a dismal trophy of -
what? Nothing beyond the fatuity of art-world greed. The Met should
be ashamed. If this is the way America's greatest museum brings
itself into line with late modernist decadence, then heaven help it,
for the god Neptune will not.

The now famous diamond-encrusted skull, lately unveiled to a gawping
art world amid deluges of hype, is a letdown unless you believe the
unverifiable claims about its cash value, and are mesmerised by mere
bling of rather secondary quality; as a spectacle of transformation
and terror, the sugar skulls sold on any Mexican street corner on the
Day of the Dead are 10 times as vivid and, as a bonus, raise real
issues about death and its relation to religious belief in a way that
is genuinely democratic, not just a vicarious spectacle for money
groupies such as Hirst and his admirers.

It certainly suggests where Hirst's own cranium is that his latest
trick with the skull is to show photos of the thing in London's White
Cube gallery, just ordinary photo reproductions made into 100cm x
75cm silkscreen prints and then sprinkled (yay, Tinkerbell, go for
it!) with diamond dust, and to charge an outrageous $10,000 each for
them. The edition size is 250. You do the maths. But, given the
tastes of the collectoriat, he may well get away with this - in the
short run. Even if his auction makes the expected tonne of money, it
will bid fair to be one of the less interesting cultural events of 2008.


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