Racial Bias Still Haunts Media

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>From http://www.alternet.org/story.html?StoryID=17027
Racial Bias Still Haunts Media

By Salim Muwakkil, In These Times
October 23, 2003

Editor's Note: This article is part of a special In These Times issue on the
media, in which In These Times editors and contributors examine the current
progressive media strategy and suggest what's needed, what progressives can
learn and what the future holds. To see the other articles in this issue,
please visit the In These Times website.


The fight to contain the monopolistic impulses of the corporate media has
galvanized media activists. Their efforts have borne some fruit, mobilizing
considerable opposition to a Federal Communications Commissions ruling that
loosens limits on the number of stations a single company may own. On Sept.
17 the Senate passed a full rollback of the FCC ruling.


But this sharp, almost exclusive focus on corporate ownership has drowned
out other crucial concerns in the struggle for media democracy. And one of
the most serious issues is the continuing problem of racial bias.


Many of our current headlines are suffused with racial content. But there?s
precious little effort to place that content in an understandable context.
The long line of statistics that point to continuing racial inequities ? in
health care, incarceration, poverty, education, employment and more ? are
often marginalized as aberrations in a land of opportunity. There is a ?race
fatigue? factor in much mainstream media coverage these days. The media
message to African Americans is this: Racism is old news ? get over it.


Rush Limbaugh was essentially fired for saying on air that the media was
giving black NFL quarterback Donovan McNabb a pass because it was ?very
desirous that a black quarterback do well.? His comments were troubling more
for the context of his words than the content. He was hired by ESPN to
attract white males (?NASCAR Dads?) similarly offended by affirmative
action. Limbaugh?s argument feeds the notion that an unbridled beast of
affirmative action is roaming the countryside, victimizing helpless whites.


This animus against affirmative action is part of a general American
narrative of racial hierarchy and privilege. It?s an old narrative with many
subplots and subtleties (Confederate patriots thought that freeing slaves
was ?affirmative action?), but the overall theme is white supremacy. An
important part of the media?s job during America?s formative years was to
transform racial hierarchy into conventional wisdom. Their success was
overwhelming.


Racist assumptions have blocked African-American progress at every
historical juncture, but these biases are so deeply embedded in U.S.
institutions and attitudes that most of the white Americans who share them
often can?t detect them. Distressingly, these notions can also be found in
some progressive quarters. The history of this nation?s progressive movement
is rife with racial rancor. And although progressives have more openly
confronted racial issues than other spheres of society in America, they
still have a lot of work to do ? just look at the leadership ranks of
progressive organizations.


That may be one reason why the movement for media democracy, as commendable
as it is, has failed to attract the attention of black activists with whom
it would seem to have much in common.


?The corporate preoccupations of most white media activists have very little
relevance to the everyday lives of the black people I see who are adversely
affected by the media on a regular basis,? explains Karen Bond, a black
media activist from Evanston, Illinois. Bond says her basic struggle is to
reduce media portrayals that promote negative racial stereotypes influencing
the life chances of American minorities. ?That?s where the rubber really
meets the road in the media.? Ownership diversity doesn?t necessarily speak
to that core problem, she says. ?When media had more diverse ownership,
stereotypes still reigned.?


Bond has a point. Media-driven stereotypes tend to drive social policy. I
have no doubt that media stereotypes of black criminality help account for
the incarceration epidemic afflicting black youth. One of the more recent
examples of this correlation showed up in a landmark 2001 study, co-authored
by Lori Dorfman of the Berkeley Media Studies Group and Vincent Schiraldi of
the Justice Policy Institute.


The study found that media coverage of crime exaggerates its scope and
unduly connects it to youth and race, noting that 62 percent of the poll
respondents felt juvenile crime was on the increase, although violent crime
by youth in 1998 was at its lowest point in more than two decades. The
authors concluded, ?In an environment in which fear of youth crime and
actual youth crime are so out of sync, policies affecting young people are
bound to be impacted.?


And they have been; during this same period, legislators across the country
were racing to pass ever more onerous measures to try children as adults or
to increase the range of punishment available to youthful offenders. ?A
disproportionate number of perpetrators on the news are people of color,
especially African Americans,? the authors write. They note that a study of
Time and Newsweek stories found that the term ?young black males? was
synonymous with the word "criminal."


These cultural synonyms have helped create a social system of racial
disparities in which, according to a report by Human Rights Watch, there are
five times more white drug users than black ones, but African Americans are
imprisoned at several times the rate of whites. Even black men who evade
prison and seek employment are less likely to find it than white men,
according to work by Northwestern University sociologist Devah Pager. Her
study found that white applicants with prison records were more likely to be
hired than black men without records.


Race bias is still a fact in America, and media too often facilitate it. We
are still haunted by notions of racial hierarchy because the United States
has yet to confront the complex legacy of slavery. Progressive activists
must remind themselves that a true struggle for media democracy demands they
continually challenge the conventional wisdom of white supremacy.


Salim Muwakkil is a senior editor of In These Times, where he has worked
since 1983, and an op-ed columnist for the Chicago Tribune. He is currently
a Crime and Communities Media Fellow of the Open Society Institute,
examining the impact of ex-inmates and gang leaders in leadership positions
in the black community.


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Women constitute half the world's population, perform nearly two-thirds of
its work hours, receive one-tenth of the world's income, and own less than
one-hundredth of the world's property. (UN Report 1980)



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