Re: Forwarded from Anthony (NYT)

["David Quarter" <davidquarter@xxxxxxxxxxxx>]

>
> This debate on slogans is overblown.  It seems to assume that the fate of
> the movement hangs on its ability to choose the optimal slogan -- a "precise
> and definite" slogan.  It's not so.  As even advertisers know, it's not
> clever slogans that make loyal customers -- but the whole of the consumer's
> experience and that's something to be built patiently.  (Yes, I read that in
> the NYT.)
>
>

 If this point is directed to me, my statement wasn't meant to imply
 that the movements "hangs" on the choice of slogans.  It's a
important aspect of attracting people to a movement, but not the
only.  Obviously, people's life experiences are extremely important.
But, the choice of slogans, and most importantly how the message
is presented, will most definitely impact the movement.  If the
slogans don't resonate with the audience, do you think that the
audience will pay much attention to the actual message? No -- the
audience will turn their attention elsewhere.


DOQ